Search Engine Optimization
The basics of SEO are examined first, looking at how search engines rank a website’s relevance to search queries. This is based on factors such as keyword distribution and density, backlinks, anchor text, URL structure, meta tags and descriptions. How easily search engine crawlers or bots can index websites. how the searcher spends time on the website. Once the basics were explained, the benefits could be discussed. Research and primary data collection revealed the main advantages associated with SEO. Which are in short, higher online visibility, better customer perception and brand image, increases in organic page visits over long periods…
Read more »How Search Engines Work?
Basically a Web search engine have four software modules in the index. We know the detail of this implied program architecture. The Crawling module provide updated or new pages to the Indexing unit. The Indexing unit creates a searchable index that contain pre-processed background information for page ranking. The module of searching, using index, an answer is found that is categorize on a stream of queries from users. Finally, answering module creates to the answer page and places the correct ad related to a query.
Read more »Classification of SEO
Search engine optimization is classified into on-page and off-page. On-Page SEO: The technique that perform during the development of the web site to get high rank. In this category the developers use different keywords in different tags of the HTML code like Title tag, Header tag, Alt tag, Meta tag, Body tag, anchor text and URL. Off-page SEO: The technique that is used to make a web site popular on the internet after lunching it. Off-Page SEO improves website ranking easily on SERP. Off-Page SEO mostly depends upon social media activity. Bookmarking and link building are also used to improve…
Read more »Types of SEO
Search Engine Optimization is divided into the following three types i.e. White Hate SEO: White hate SEO follows the rule and regulation of the search engine. In white hate SEO the optimization is done without fooling users. White hate SEO are ethical and for log time. Black Hate SEO: Black hate SEO are totally opposite to white hate SEO. This technique does not follow the rule and principal of search engine. In this technique the keywords are duplicated or unrelated in different tags like Meta tags. The clocking and unwanted re directions are used in this technique. Gray Hate SEO:…
Read more »Why we need SEO ?
Due to the rapid growth and advancement of communication technologies, internet has shaped this world into a global village. This village encompasses a wide range of communities with billions of users. These users are the customer for those people whose business is accomplished on internet. With the increasing popularity of the internet, these users are named as “electronic community”. Different companies evaluated this electronic community as customers. For getting the interest of these customers, the companies introduce and market their products and business by developing a website. On the other hand, these companies also know that the most effective and…
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