Why we need SEO ?
Due to the rapid growth and advancement of communication technologies, internet has shaped this world into a global village. This village encompasses a wide range of communities with billions of users. These users are the customer for those people whose business is accomplished on internet. With the increasing popularity of the internet, these users are named as “electronic community”. Different companies evaluated this electronic community as customers. For getting the interest of these customers, the companies introduce and market their products and business by developing a website. On the other hand, these companies also know that the most effective and…
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Google Ads Introduction (part 1)
The advertising platform came in October 2000 as Google AdWords, but after too many changes and advance feature in 2018, it was renamed as Google Ads. SEO can’t be rushed so Google ads as your way to go for more intermediate results. In simple words ads is working as a medium to show your ads on google platforms or Google partner platform. Search engine, Android, YouTube etc. are the example of google platforms. On the other hand google use different website for showing display ads. These site are know as Google partner platform. These website are already approved from the…
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Search Engine Optimization
The basics of SEO are examined first, looking at how search engines rank a website’s relevance to search queries. This is based on factors such as keyword distribution and density, backlinks, anchor text, URL structure, meta tags and descriptions. How easily search engine crawlers or bots can index websites. how the searcher spends time on the website. Once the basics were explained, the benefits could be discussed. Research and primary data collection revealed the main advantages associated with SEO. Which are in short, higher online visibility, better customer perception and brand image, increases in organic page visits over long periods…
Read more »How Search Engines Work?
Basically a Web search engine have four software modules in the index. We know the detail of this implied program architecture. The Crawling module provide updated or new pages to the Indexing unit. The Indexing unit creates a searchable index that contain pre-processed background information for page ranking. The module of searching, using index, an answer is found that is categorize on a stream of queries from users. Finally, answering module creates to the answer page and places the correct ad related to a query.
Read more »Classification of SEO
Search engine optimization is classified into on-page and off-page. On-Page SEO: The technique that perform during the development of the web site to get high rank. In this category the developers use different keywords in different tags of the HTML code like Title tag, Header tag, Alt tag, Meta tag, Body tag, anchor text and URL. Off-page SEO: The technique that is used to make a web site popular on the internet after lunching it. Off-Page SEO improves website ranking easily on SERP. Off-Page SEO mostly depends upon social media activity. Bookmarking and link building are also used to improve…
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