The advertising platform came in October 2000 as Google AdWords, but after too many changes and advance feature in 2018, it was renamed as Google Ads.
SEO can’t be rushed so Google ads as your way to go for more intermediate results. In simple words ads is working as a medium to show your ads on google platforms or Google partner platform.
Search engine, Android, YouTube etc. are the example of google platforms. On the other hand google use different website for showing display ads. These site are know as Google partner platform. These website are already approved from the Google AdSense and are eligible for showing ads.
64.6% people click on Google ads when they are looking to buy an item online (Wordstream).
89% of the traffic generated by the search ads is not replaced by organic clicks when ads are paused (Google).
Business generally make an average of $2 in revenue for every $1 they spent of Google ads (Google).
Google ads operates on two models
Google ads operates on two models
PPC Model (Pay per Click)
PPM Model (Pay Per 1000 Impression)
These Model are the way that Google charge you or Google take money from you base on the above two models. In PPC model you will be charged when someone click on your ads while in PPM model you will be charged when your ads is shown to 1000 people. No matter if they click or not.
Why Your Google Ads not performing ?
- Broad keyword terms
- Irrelevant Ads – Searcher intent
- Low Quality Score
- Poor landing page – Experience after click